History of Search Engine Optimization : Internet Marketing Affiliate Programs Blog

Internet Marketing Opportunities

Wednesday, June 20, 2007

History of Search Engine Optimization

I have the pleasure to present at this work at home online blog one of the top online home based business, Jeff Casmer. He has a success online career and here he is with an article about history of seo optimization.

Everyone who creates one web site and desire to make money online must pay attention to seo optimization. It is one of the traditional and very important knowledge for whom is considering to start a new work at home online.

History of Search Engine Optimization

by Jeff Casmer

If you’ve been a web marketer for a while you’re undoubtedly obsessed with search engine optimization. If you are new to the net marketing game you will quickly join the craze.

Search engine optimization is the art and science of making web pages attractive to search engines. And a decade ago it was a much simpler craft to master. Here is a snapshot history of seo optimization.

Around 1994 WebCrawler came out and Yahoo was released. A few months later, Lycos and another dozen search tools joined in to sort out the web. It was at this time the search engine content providers were optimizing the pages. All a webmaster had to do, at this period, was to provide a URL to a search engine and a web crawler from that search engine would crawl the page.

The web crawler would extract links from the webpage and use the information to index the page by downloading the page and then storing it on the search engine’s server. After the page was stored on the search engine’s server a second program, called an indexer, extracted additional information from the webpage, and determines the weight of specific words. Once all this was completed the page was ranked.

Basically once you figured out what keywords you wanted to rank on, you put it in your title, you stuffed them in your Meta Tags, and you added them on your page, and then you were done. You didn’t even have to worry if the keywords you loaded on your page related to your product. And so began the, “I must be ranked number one” frenzy among net-preneurs

As the history of seo optimization continued to unfold, search engines became wise and decided to take keyword spamming away by using incoming links to your site to evaluate the importance of the site. This was largely due to the emergence of Google and the PageRank Algorithms. This new method of ranking pages made Google very popular and highly talked about.

But you can’t cheat a cheater for long, and with the advent of page rank came a new form of spamming. People began to buy links from one another and swapped links in mass quantities.

Search engines once again were forced to buckle down. The focus was no longer on just links but the quality of links. Were they relevant to web sites theme? To continue to help discourage abuse by webmasters several search engines will not disclose the algorithms they use when ranking web pages.

Typically though, the signals used today in search engine optimization include the following: keywords in the title, link popularity, keywords in links pointing to the page, PageRank (Google), keywords that appear in the visible text, links from on page to the inner pages, and placing punch line at the top of the page.

Getting your website indexed is not difficult. Getting a decent ranking however, is not as simple as it used to be. While registering a webpage or website on a search engine merely requires a link from a site already indexed in Google’s case, or the discloser of a small fee as with some other search engines high ranking is not guaranteed.

Resource Box:

Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Work at Home Business in the 21st century.

I would like to Thank you Jeff Casmer for your article. For more online home based business information visit: http://www.tikidum.com.

1 comment:

Jaison said...

Excellent info, I liked it.

Work from home :
http://www.homebizguide.com